Medtech Emerging in Forensics

By Jill | Medical Devices

The term forensic means “to bring to court,” and forensic medicine is playing an ever-larger role in courtroom proceedings. Forensic experts who link medical knowledge and legal procedures deal with cases concerning genetic relationships and the causes and time of death. Modern medical forensics includes DNA analysis, biometrics and forensic toxicology.

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Is Wearable Computer Technology in Your Future?

By Jill | Medical Devices

When the first iPhone was introduced a mere 7 years ago, only a few visionaries saw the device as the latest development in medtech. Today, with 1.75 billion smartphones in use, the devices are revolutionizing the way people monitor their health. Sales of wearable sensors, activity trackers, and other gadgets that interface with smartphones reached […]

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Following the Gluten Free World

By Jill | Editorial, , ,

In May 2014, late-night talk show host Jimmy Kimmel sent a camera crew out to streets of Los Angeles to interview people who said they were on gluten-free diets. However, none of the interviewees were able to define gluten. They just heard it was bad. And with a name that sounds like glue times ten, […]

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What’s New in the world of Medical Aesthetics?

By Jill | Medical Devices, , , , ,

Beauty may only be skin deep but don’t tell that to the growing number of Americans clamoring for Botox, dermal fillers, anti-aging treatments, and other medical aesthetics services. While cosmetic surgery was once considered a luxury for the rich, the baby boomer population has driven the medical aesthetics market to new heights. And they’ve been […]

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Do You Know Your de novo?

By Jill | Medical Devices, , ,

In July 2012, the Food and Drug Administration Safety and Innovation Act (FDASIA) was signed into law. The act makes major changes in the way certain medical devices are considered during pre-market review. The complex law made changes to the de novo reclassification process, based on the Latin term de novo which means “afresh” or […]

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Client, Know Thyself

By Jill | Editorial, , , , , ,

So, you know you need a firm to help your communication efforts and you’ve spent the past month constructing the perfect request for proposal to ensure you find just the right partner for you. What could possibly go wrong?

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Calhoun Vision Selects Nobles

By Laura Nobles | Press Release

CALHOUN VISION SELECTS NOBLES GLOBAL COMMUNICATIONS AS AGENCY OF RECORD MARINA DEL REY, Calif. – June 24, 2014 – Strategic healthcare communications firm Nobles Global Communications has been selected as the agency of record for Calhoun Vision, developer of a revolutionary ocular technology designed to allow cataract surgeons to adjust the power of a lens […]

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Major News out of ASCO 2014

By Jill | Events, , , , ,

The American Society of Clinical Oncology (ASCO) is a professional organization representing 35,000 physicians who specialize in cancer treatment. Every year at its annual meeting ASCO releases hundreds of scientific research papers of interest to physicians, patients, caregivers, and the general public. The theme for ASCO’s 50th annual meeting in 2014 was “Science and Society,” […]

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Calhoun Vision Select Nobles Global

By Laura Nobles | Press Release

CALHOUN VISION SELECTS NOBLES GLOBAL COMMUNICATIONS AS AGENCY OF RECORD MARINA DEL REY, Calif. – June 24, 2014 – Strategic healthcare communications firm Nobles Global Communications has been selected as the agency of record for Calhoun Vision, developer of a revolutionary ocular technology designed to allow cataract surgeons to adjust the power of a lens […]

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What is Health Literacy and Where Can You Get it?

By Jill | Uncategorized, , ,

The Institute of Medicine calls health literacy the “Prescription to End Confusion,” but understanding medical information is not as simple as taking a pill. As the Consumer Health Information Coordinator Michelle Eberle writes, health literacy “requires a complex group of reading, listening, analytical and decision-making skills, and the ability to apply these skills to health […]

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